Influence Zone

All of us are ‘influenced’ in some form on a daily basis. This could be a student changing their behaviour to match the rest of their class, or an employee following the orders of their manager, or someone deciding who to vote for from a news report on social media.

Psychologists in this zone might be looking at how our environment or role within society influences the choices we make, why we obey those in authority, or why people conform. They might also be researching prosocial behaviour such a bystander intervention, how different social factors affect the collective behaviour of a crowd, or helping companies understand how people make decisions about the products they buy.

View all answered questions

Latest Comments